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Beauty enthusiasts are beating the heat with these face-cooling products.
July 29, 2025
By: Lianna Albrizio
Associate Editor
Heat waves ruled July 2025, but beauty enthusiasts were armed with facial products to keep cool. According to Spate’s Popularity Index, consumers were keeping their faces cool and hydrated with cryo masks and face mists. These products led the top-growing skincare trends to fight the heatwave in the US. Face Mists La Roche-Posay’s Cicaplast Spray is a popular spritzer. Face mists are growing by +44.6% compared to last year, and across platforms. On Search, the trend is up +41.4% from ...
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